SPARK CINEMAS 丨Commercial Space丨2019
Project name：SPARK CINEMAS
Location: Chengdu, China
SPARK CINEMAS 丨晟悦影城 是影院连锁品牌，立足于四川省，面向全国。以创新的经营理念以及科技手段，为消费者提供极致的观影体验与娱乐享受。
Spark Cinemas is a theater chain brand, based in sichuan province, facing the whole country. With innovative business philosophy and technological means, to provide consumers with the ultimate viewing experience and entertainment.
The design is people-oriented, the function of film projection is very clear, there are spacious rest places, tickets, shopping is very convenient, the distribution of cinema halls and various facilities are clearly marked; the environment layout is warm and elegant, reflecting the cinema atmosphere everywhere, so that the audience and cinema, film integration, happy not to return.
Emphasis is placed on personality and rhythm, through the use of stripes and geometric elements, focusing on the overall situation, forming an extension, showing a sense of space-time transformation, to achieve dynamic infection without losing stability, mainly in terms of color and material balance effect, making the whole space more coordinated.
In addition to the very comfortable movie hall, the waiting area experience is also amazing. Long terraces with wide views, ocean ball walls and a large hand-painted wall. It is not only a pleasant waiting area, but also a place for fairies who like taking selfies to take photos and punch in. Leisurely afternoon, and family, friends gathered here is also a good choice.
The logo design of the movie and television hall in the corridor is also a highlight. The obvious and creative logo is selected to attract people's attention, so that guests can find the screening hall they want to go to in the first time.